Fashion reflects culture probably even better than art. Vidal Sassoon and Mary Quant were among the first to notice the coming of ageof pop culture and youngsters in swinging London. ‘Youthquake’ was coined by Diane Vreeland, visionary Vogue editor in chief in 1965. to pinpointing youth culture as it emerged in mass media.
All good things are cyclic and therefore the Kunsthal Rotterdam will kick off the new year with a multimedia exhibition about the age-old desire for eternal youth. ‘Youthquake’ reveals how youth sells by exhibiting clothes, photo-graphs and videos. Visual culture abundantly celebrates being young. On the high street, in advertising, and on social media the desire to remain forever young is widely propagated.
Luckily the exhibition in Kunsthal Rotterdam has been extended to august 22th!
Fashion offers excellent potential for being – or appearing to be– ageless. Fashion desig-ners, ageing style icons and celebrities are performing the theme for good looks. The spectacular exhibition design for Youthquake done by multi- disciplinary fashion house MAISON the FAUX, shows how being young has become the norm in our visual culture and lifestyle. The mythical fountain of eternal youth is the heart of this exhibition. Various themes show how fashion, marketing and (social) media have become captivated by young people over the decades. In a dazzling audio-visual show, historical mini-me’s alternate with teenage models on the runway and elderly birds of paradise such as interior designer and fashion icon Iris Apfel.
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