Goude conceived and directed two classic groundbreaking campaigns for Égoïste men’s perfume by Chanel. The launch film of 1990 opened with a black-and-white sequence of women dressed in ball gowns on balconies of their respective hotel rooms, shouting ‘Égoïste. Où es-tu? Montre-toi misérable*!’ Zooming in on the closed shutter of the center window of the façade of the hotel a man’s arm outstretches to place a bottle of perfume on his balcony which motivates the women to hysterically shout Egoïste. The adventures of the hidden man continue in 1994. This time we see him lying in his bed behind the closed shutters of his room. The “drama” unfolds like a cartoon; showing the handsome egotistical man, boxing with his own shadow and getting knocked out.
*Where are you? Show your miserable self!

CHANEL